Visa Geeza TV

Our Television Channel

17

Dec 2015

Visa Geeza Speaks… On Content Marketing in Hong Kong… What Metrics Should You Care About?

Posted in Musing, The Hong Kong Visa Geeza, Visa Geeza TV /

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. Next up, I explain what really counts in content marketing to know if it’s working or not – show me the money! More on Content Marketing in Hong Kong Setting the […]

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15

Dec 2015

Visa Geeza Speaks… On Content Marketing in Hong Kong… How Often Should You Publish?

Posted in Musing, The Hong Kong Visa Geeza, Visa Geeza TV /

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. In this piece, I discuss the quality vs frequency conundrum when it comes to publishing your content and the hoary old chestnut of putting stuff out there that no one is […]

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14

Dec 2015

Visa Geeza Speaks… On Content Marketing in Hong Kong… What Are Buyer Personas?

Posted in Musing, The Hong Kong Visa Geeza, Visa Geeza TV /

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. Next up, I discuss the notion of buyer personas and how we identified / understood ours to craft our distinct content propositions for both the individual and corporate immigration services markets […]

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13

Dec 2015

Visa Geeza Speaks… On Content Marketing in Hong Kong… How Do You Make Money Through Content Marketing?

Posted in Musing, The Hong Kong Visa Geeza, Visa Geeza TV /

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. In this short piece, I discuss how making money from content marketing in Hong Kong is not what you might otherwise expect it to be from all the hooplah you hear […]

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10

Dec 2015

Visa Geeza Speaks… On Content Marketing in Hong Kong… What is Content Marketing?

Posted in Musing, The Hong Kong Visa Geeza, Visa Geeza TV /

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. In this short piece, I discuss the practice of content marketing in Hong Kong as Martyn and I have defined and implemented this all the rage buzz word concept for our […]

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06

Dec 2015

Visa Geeza Speaks… On Content Marketing in Hong Kong… Setting the Scene

Posted in Musing, The Hong Kong Visa Geeza, Visa Geeza TV /

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. In this short piece, I set out how Martyn and I embraced content marketing in Hong Kong determining to build an internet service capability that helps people answer questions and solve […]

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19

Aug 2015

Visa Geeza Interviews… Mark Sims, Founder, Go ‘N’ Live

Posted in The Hong Kong Visa Geeza, Visa Geeza TV /

The Visa Geeza Interviews are a series of 250 interviews of Hong Kong entrepreneurs undertaken between 2014 and 2019. Mark Sims, Founder, Go ‘N’ Live Our intention is to create a record of modern social history, seeking to document what is going on at our entrepreneurial grass roots during these revolutionary times as Hong Kong […]

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